Written by Lidia Moonsammy
Are new AI technologies like chatbots, non-fisical human form social media influencers like lilmiquela and NFTs on your radar? Let's see how these disruptive technologies will change the (AI) world.
The world of AI is huge so it’s no wonder many of us are curious, what exactly is it? According to IBM, artificial intelligence (AI) leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind. So many new and innovative ideas are coming from AI and the recent development if its technologies has been ever changing and one that many cannot wrap their minds around. There is great importance in utilizing these evolving AI technologies and Onova wanted to feature a piece that centered on all things artificial intelligence. The growth has been astronomical, going from chatbots that live on virtual storefronts to answer your questions on sizing to having a whole website that are able to generate unique content within seconds. The possibilities for AI are truly endless!
An overwhelmingly popular topic recently has been ChatGPT, a type of computer program that can hold a conversation with you, much like a human would. It uses advanced artificial intelligence technology to understand and generate text, so it can respond to your questions and statements in a way that seems natural and human-like. Think of it like a digital assistant that can talk to you and answer your questions. The more you talk to ChatGPT, the better it gets at understanding what you're asking and generating appropriate responses. It's a new way of communicating with technology, one that feels more like talking to a friend than using a traditional computer program. In fact, these last two sentences were written by ChatGPT. So, what is up and coming for ChatGPT? Well, pretty much everything. ChatGPT has the potential to disrupt various industries in a number of ways.
A few ways include:
- Content creation: generation of unique content such as news articles, product descriptions, and social media posts which ultimately saves time and resources for companies that need to produce content.
- Education: it can be used to create personalized learning experiences for many. ChatGPT can help teachers create more engaging and effective lessons with the generation of ideas.
- Financial services: can be used to provide personalized financial advice to customers to not only improve customer satisfaction but also brand loyalty as well
Having been invested in by Microsoft, the OpenAI software is gaining mass amounts of attention from those around the world. Google is now in the stages of developing their own version of the software and other technology based companies are quickly following suit. There have been limitations however, with the rise of popularity many schools have discussed the fairness in use of ChatGPT such that some have banned its use inNew York public schools. The Department of Education claimed that the AI system is threatening the impact of learning for students.
In the world of social media, we encounter the online robot influencer known as “lilmiquela”. lilmiquela is a computer-generated influencer and music artist who has gained a significant following on social media having surpassed 2.8 million followers on Instagram. She is a digital character created by Trevor McFedries and Sara DeCou who created Brud and the first ever computer-generated influencer. lilmiquela is known for becoming a model and spokesperson for various brands through sponsorships and advertisements. Despite her digital nature, lilmiquela has become a beloved figure to many people. Her existence online has raised many questions about ethics in the online world. Questions about the nature of reality and the boundaries between the digital and physical world has sparked discussions about the future of technology and its impact on society. For instance, regarding the conversation surrounding mental health, does the image of an AI social media influencer contribute to body image issues and the comparison between young women and a robot? Where is the line drawn to when this type of AI use becomes concerning for the mental health of consumers in society? In addition, many have found concern in the fact that with the paid advertisements that she often does on her social media accounts, does it count as an ethical endorsement as she is not a real person who can test products and is rather endorsing products that companies are paying an agency for. Despite the ethical qualms, new AI influencers have been on the rise with Imma who is Japan’s first virtual influencer and Bermuda who was created by Brud in 2018.
The combination of AI and NFTs is facilitating a world of digital art, gaming, and collectibles. NFTs also known as non-fungible tokens are digital assets that represent real-world objects like art, music, in-game items and videos. For example, AI algorithms can be used to generate unique digital art, or to curate collections of NFTs based on various criteria. AI can also be used to enhance the user experience of buying, selling, and owning NFTs by providing personalized recommendations and suggesting new ways to interact with these digital assets. This new form of trading has significantly changed the way humans have been able to interact with digital assets, and the impact they will have on the art, gaming, and collectible industries will be significant such that there are new ways of investing that are disrupting the space. For example, NFTs can increase liquidity in the market being that it is sold on blockchain platforms which can provide an efficient way for investors to buy and sell digital assets in addition to diversifying investment portfolios.The NFT world has increased in popularity with the discussion on social media with celebrities and influencers being a part of the purchasing of AI creating a lot of buzz surrounding art. A question that many are wondering is: for how long will this type of investing stay relevant? Will it be something that continues to grow or eventually fade away with the lack of tangibility that is associated with purchasing this type of digital art?
Artificial intelligence is changing the way of the world with the swift advancement of technology and the way that it is transforming processes in the online space. Some benefits that come with AI is that it is adjusting the world that we live in with computerized idea generation, it is automating processes more easily, and it is allowing for shortcuts in areas where human function is not necessary. However, consequences of AI include the differences of the real and virtual world and this blurred boundary and the younger generation is prone to developing unrealistic expectations of what the world exists like without artificial intelligence. Artificial intelligence goes far beyond what was discussed in this article with other forms such as with AI content generators like Jasper, writing copy with Copymatic and creating personalized training videos with Synthesia. Siri might be the most famous AI, however it's only one of seemingly countless AI which we can now interact with. From social media influencers in the form of bots like Lil Miquela and NFTs to chatbots such as ChatGPT, businesses are starting to get creative with their use of Artificial Intelligence. And unless you're an AI enthusiast or work in the industry, these innovations might have flown under your radar.
